We treat users with the respect they deserve.  We understand that users have other things to do besides keep up with the latest technology and they are not interested in what makes their computers work.  We try to provide assistance and explain answers thoroughly.  When possible we try to go a step beyond answering the question to make sure the user becomes a little more technically proficient from the experience. There will always be people who are "Technically Challenged," but by using our skills and patience, we try our best to be helpful. It is the end users, after all, who we depend on to make a computer system successful.